On the Web's Cutting Edge, Anonymity in Name Only - WSJ.com

On the Web's Cutting Edge, Anonymity in Name Only - WSJ.com: "You may not know a company called [x 1] Inc., but it may well know a lot about you. From a single click on a web site, [x 1] correctly identified Carrie Isaac as a young Colorado Springs parent who lives on about $50,000 a year, shops at Wal-Mart and rents kids' videos. The company deduced that Paul Boulifard, a Nashville architect, is childless, likes to travel and buys used cars. And [x 1] determined that Thomas Burney, a Colorado building contractor, is a skier with a college degree and looks like he has good credit."