Children reluctant to eat their veg has been a never ending struggle for parents.
That could be about to change, however, as brighter colours are worked into cauliflowers that hit the shelves at Tesco today.
The supermarket chain has launched 'rainbow' packs that will have sprigs of purple, orange and emerald green cauliflower to appeal to awkward youngsters who see the veg as boring.
Coloured cauliflowers will be exclusively sold in a 'rainbow pack' at Tesco
Tesco greens buyer Jeni Gray said: 'These cauliflowers are almost works of art and have a real wow factor that should really create a stir with shoppers and hopefully children at dinnertime.
'Cauliflower got its poor image from baby boomer generation schoolchildren who generally loathed them as they were always being told to eat their greens for health reasons.
'When food was rationed during and after the Second World War cauliflower became part of the nation's staple meat and two veg diet at school and at home.'
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