Apple Is A Religion: Neuroscientists Find Both Trigger The Same Reaction In Your Brain

The cult of Apple is real, according to neuroscientists.

They compared MRIs of Apple fans' brains to those of people who call themselves "very religious" and found that Apple and religion light up the same part of the brain. This means that Apple triggers the same feelings and reactions in people as religion.

BBC highlights the finding in an upcoming documentary, Secrets of Superbrands.

Read more: http://www.businessinsider.com/apple-is-a-religion-neuroscientists-find-it-triggers-the-same-reaction-in-your-brain-2011-5#ixzz1NB9fRVkR