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Wednesday, May 4, 2011

Angel Ambush -- Augmented reality goes beyond gimmicks for business

BBC News - Augmented reality goes beyond gimmicks for business: "Their new fragrance has emerged as their second-best-selling variant after just a few months on the market, thanks in large part to an innovative advertising campaign.

The campaign was fronted by Kelly Brook posing as a voluptuous fallen angel, but what made it unique was a stunt at London's Victoria Station, known by its orchestrators as Angel Ambush."

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