How to persuade us to swallow nanofood - 19 May 2010 - New Scientist

How to persuade us to swallow nanofood - 19 May 2010 - New Scientist: "IMAGINE a new kind of food, dramatically lowered in fat, salt and sugar but tasting just as good as the real thing - in fact, it is the real thing. Thanks to nanotechnology, such foods could soon become reality. Yet their promising future is already in jeopardy.

Because the food industry fears that consumers will react to nanofoods with about as much warmth as they did to genetically modified foods, we have been told little about them. That's too bad. These foods could be a powerful weapon in the battle against obesity, along with other major health problems (see 'The nanofood revolution').

But instead of engaging with the public to communicate the potential risks and benefits of such foods, companies have been reluctant to release any details. If they continue to act so secretively, denying that there's any research going on, then a suspicious reaction to nanofoods is exactly what the industry will get - along with opposition, even panic."