The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning

The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning: "Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server.""