‘Mad Men’ of the future - Boston.com: "‘WHAT IS the Internet?’’
Katie Couric and Bryant Gumbel struggle to answer that in a 1994 segment of “The Today Show .’’ Their ignorance seems laughable now, which is why a video of their discussion went viral.
But, with technology transforming the world, we’ll all seem ridiculous 20 years from now when WikiLeaks posts our e-mails of today. What we think is hot will seem absurd to the next generation, including the term “hot.’’
I’ve been thinking about four trends in my industry of advertising and wonder who will laugh last. I’m afraid it won’t be the consumer."
Wednesday, June 1, 2011
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