Augmented reality ads on the rise around Europe | Science & Technology | Deutsche Welle | 18.01.2011: "On Tuesday, the American pop band Black Eyed Peas released a new ad campaign to help promote the band's latest hit single: 'The Time (Dirty Bit).'
In their recent music video, lead singer will.i.am points a Blackberry PlayBook at a billboard showing a videogame version of himself, and out pops a 3D hologram of the character who proceeds to monkey around the skyscraper.
What was a special effect in the music video became an iPhone app, which allows users to mimic this augmented reality experience.
'Technology has finally caught up with our imaginations,' wrote will.i.am on the band's website last year, when the song debuted. '[Our album] is symbolic of adopting these new technologies, such as augmented reality.'
Bringing the virtual world into the real world
This new ad campaign is just the latest example of augmented reality as a rising technological tool that takes the world and combines it with a layer of virtual information glued on top of it... "
Thursday, January 20, 2011
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