Google: Most powerful company on the internet now watches what you do offline

Google: Most powerful company on the internet now watches what you do offline | Mail Online: "Just when you thought Google couldn't target you with more specific advertising - based on your web surfing - it's going one step further. The search giant now intends to use data uploaded by retailers about consumers' offline purchases in order to target them with even more targeted ads. In other words, it will know what you spend at the mall as well as at the keyboard."