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Thursday, July 7, 2011

Beauty lies in the medial orbito cortex of the beholder: Scientists find the part of the brain that controls what we admire

When we say beauty is in the eye of the beholder, we may be wrong by an inch or so.

According to scientists, the secret of what we admire in fact lies in the medial orbito-frontal cortex – an area of the brain just behind the eyes.

University College London researchers say it is the part of the brain that lights up when we encounter something beautiful, whatever our taste.

The medial orbito complex is just behind our eyes and lights up whenever we encounter something beautiful - no matter what our tastes

The medial orbito complex is just behind our eyes and lights up whenever we encounter something beautiful - no matter what our tastes

Brain expert Semir Zeki asked 21 young men and women to rate the beauty of a selection of paintings and pieces of music. Their brains were scanned as they viewed and listened to them.

The study, published in the journal PLoS One, revealed the medial orbito-frontal cortex was more active when the subjects were looking at or listening to something they really liked.

Read more: http://www.dailymail.co.uk/sciencetech/article-2012056/Beauty-lies-medial-orbito-cortex-beholder-says-scientists.html#ixzz1RQZk7v18

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