In May, 2010, Venter and his team successfully inserted a fully customized strand of DNA into a living cell, creating what they call the "first synthetic genome." Church says MAGE (Multiplex Automated Genome Engineering) can achieve similar results faster and cheaper. His lab's device will go on sale later this year for about $90,000, and at least a dozen companies, including chemical giant DuPont (DD) and biotech startup Amyris, are considering purchasing it.
The new term is recombineering.
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