I'm a PC: Why Transhumanism will Fail | h+ Magazine: "Macs: solid, expressive, beautiful, ergonomic. PCs: buggy, nerdy, clunky, boxy.
The brilliance of the Mac myth is that it's self-reinforcing because it is steered by the great strength of Apple: smooth and stylishly geekish control of the message. It's monolithic and sleek, and folks either love it or love to hate it.
Within this simple marketing dichotomy lies two camps of computer consumer culture and the root of transhumanism's ultimate FAIL.
Apple of course has it's problems. The box is locked down so tight that even loyal users have jailbroken iPhones to get the kind of apps they want, and to get the kind of hardware (bluetooth pairing with wireless keyboards, say) that they want instead of settling for just what Apple sends down the tubes at them. You're not meant to tinker with Apple's stuff. After all, it 'just works' so why bother?"
Friday, January 7, 2011
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